For those worried about privacy, location based social media is not for you. The ability to publish what you are doing and where allows smartphone wielding consumers to “check-in” to businesses and other locations.
Top 5 Location Based Social Media Services
Businesses are able to offer special deals and promotions to customers who check-in. This process encourages word of mouth advertising. Sites like Foursquare also include a competitive element where rewards are given to users for checking-in to certain places, or for checking-in to locations the most.
#1 by Kate Clark on February 15, 2012 - 12:34 pm
I think businesses that have “checking in” is a really interesting and effective way of letting consumers know you’re out there because you are letting your public do the advertising for you.
#2 by colbybair on February 15, 2012 - 11:24 pm
Cool post, I never really thought these types of things would be useful to companies, but I guess everything is useful.
#3 by Josh Murdock on February 16, 2012 - 2:56 pm
I think Rob Goates will appreciate this.
#4 by Rob Goates on March 13, 2012 - 11:03 pm
I do.