This week Facebook is expected to announce new ways for users to share their actions online. The past few months have seen actions such as “read” or “watch” used in apps to allow readers to share what they are doing. Facebook now plans to rollout what it has titled “Open Graph.” According to Mashable and CNET, this will include a variety of actions that users may share through Facebook. With the continued move toward sharing the details of an ever increasing amount of time spent interacting with the web, come new opportunities and obstacles for organizations and consumers.
Consumers concerned about privacy will likely choose not to opt-in to this new form of sharing. However for those who do, new opportunities to participate in a virtual community are made available. In many ways this is the direction technology is taking society, and the ability to share what you are watching, listening to, or reading with your friends furthers that.
Organizations are given the opportunity to connect with consumers in new ways, as well as to gain understanding into what activities potential consumers and customers engage in.
Facebook has rolled out their update, which according to Mashable includes integration with 60 apps. From “pinning” on Pinterest, to running with “Map My Run” users now have the ability to share even more of their activities via their Timeline. What remains to be seen is if this will be more of the same with many users opting out, or if this will lead to the sort of “frictionless sharing” Facebook desires.