Do you have a blog? How about your organization? Blogs are an important communication tool in the world of new media.
Way back in 2005, Business Week ran an article about the importance of blogging for organizations. Years later, nothing has changed. In fact, blogs are increasingly important as a more human approach to PR, image management, and marketing.
An organization’s blog gives the opportunity to become an expert in something. As you become the “go-to” expert in your field, your brand will benefit.
A companies blog is not just for product announcements, advertising campaigns, and other push methods. The blog becomes an opportunity to share expertise, advice and other relevant information.
One of the biggest challenges to starting a blog is coming up with content. Here’s a list of tips.