Archive for February, 2012
Today media is everywhere, it is a constant part of our lives. 75% of people take their smartphone to the bathroom with them. With all this information and connectivity come great opportunities. I am able to work from anywhere, including the fast food joint I’m currently sitting in. I can work on collaborative projects from the comfort of my home, without leaving my family. I can even receive instant approval or instruction from clients.
This past weekend, I took the opportunity to disconnect from everything while I was on vacation. With wifi connections everywhere and data plans, it would have been simple to remain online. Doing so probably would not have inhibited my ability to have fun and enjoy my vacation. But I chose to turn off my phone, disconnect my wifi and detox. After doing so, I cannot say enough about the benefits. I’m in no way against the internet or the many ways in which I think it brings us together, but the benefits of leaving it, and fully engaging in my weekend were worth the break.
When I reconnected, I had a stack of email, various social media notifications, and other information to sift through, but there was nothing that couldn’t have waited. I plan on making this a somewhat regular activity, perhaps quarterly or bimonthly in my current situation.
Are you in need of a digital detox?
For those worried about privacy, location based social media is not for you. The ability to publish what you are doing and where allows smartphone wielding consumers to “check-in” to businesses and other locations.
Businesses are able to offer special deals and promotions to customers who check-in. This process encourages word of mouth advertising. Sites like Foursquare also include a competitive element where rewards are given to users for checking-in to certain places, or for checking-in to locations the most.
The Super Bowl has become a marketing professionals dream, for years, millions have tuned in to view not only the game, but the much hyped commercials during the accompanying marketing blitz. This year however, things shifted. After the YouTube success of VW’s 2011 commercial, many companies previewed, teased, and in other ways enhanced their commercials online. Apps were developed, and customers reached out to in new ways. Could this signal a shift in the influence of traditional versus new media? With the millions spent on 30 second ad spots, social media presents an efficient and improved method for reaching potential customers.
Mashable recently posted The Top 15 Tweets-Per-Second Moments on Twitter, #2 and #3 are from the 2012 Superbowl. Consumers have shown that they consistently engage online while viewing traditional media, and as companies find ways to bridge the gap between the two, they can expect better results.
In a slightly different vein, this year marked the first use of a Superbowl Social Media Command Center. The center was set up to serve fans attending the Superbowl, but one can hope that its success will lead to more integration of social media with tradition broadcasting of the big game. The command center served as the official source for information valuable to those visiting from out of town, and helped fans receive timely answers to their questions as well as learn of activities the city had to offer.